Congress Initiates Digital Drive for Micro-Targeting

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Congress Initiates Digital Drive for Micro-Targeting

Congress has started an all-India exercise to identify every party worker, swing booths, and its dedicated voters. This project would use publicly available data to get a profile of its core vote base, which would then be used to conduct flash surveys on political issues and even customize the communication for 2019 elections.

The first step of this digitalization project would be to identify worker down to the booth level and connect them to a common platform. Then, they will digitize the booth-level data of past five years election to understand where Congress is strong and which are swing booths that the party needs to concentrate on.

A beginning has been made in Delhi and Rajasthan. The project is being spearheaded by the newly formed data analytics department with the help of independent consultants. Post Delhi and Rajasthan, Congress would further expand it to Madhya Pradesh and Chhattisgarh to solidify the campaign. This would mean getting data on government scheme beneficiaries.

This project would involve taking opinion polls from targeted groups of a particular district. Whether Rahul Gandhi’s temple visits or congress alliance with Dalit leader Jignesh helped the party- such questioned would be asked in surveys to understand if the party is employing the correct approach.

After completing digitization, Congress would move towards micro voter targeting. Same was applied in the Trump vs Clinton US presidential election. Data analysis would help Congress in working out profiles of voters. Congress is fiercely preparing for election 2019 under the supervision of Rahul Gandhi, Congress President.

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